Christine McCoy, REALTOR® andTeam Lead of The Real McCoy Group | Coldwell Banker Realty was recently honored with a feature on the cover of the August 2024 issue of Coastal Real Producers magazine. This recognition highlights her exceptional achievements in the real estate industry, her dedication to her clients, and her leadership within her team. With a reputation for excellence and a track record of success, Christine continues to set the standard in the coastal real estate market.

This article delves into Christine's journey, her strategies for success, and the impact she continues to make in the coastal real estate market. 

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BE DIFFERENT, DO GOOD By Lauren Stevens

Christine McCoy is an achiever by nature – an attribute clearly evident in her professional career. As the leader and founder of The Real McCoy Group, Coldwell Banker Realty and Real McCoy Property Management, Christine and her team have been in the top Coldwell Banker teams in the mid-Atlantic since their formation. They are currently ranked at number one, a spot Christine aims to hold onto for the rest of the year.

“I HAVE A PASSION FOR WATCHING PEOPLE GROW.  Having the team and watching my agents become the agents that they want to be is really rewarding to me…And I love helping people.”

But achievement isn’t their only key to success; Christine’s love of helping people is at the core of their business model. “I have a passion for watching people grow. Having the team and watching my agents become the agents that they want to be is really rewarding to me…And I love helping people. There’s nothing better than getting to a settlement table with a first-time home buyer, and they’re the first one in their entire family that’s ever owned a house before…[I love] the feeling of helping somebody accomplish a great goal.” The Real McCoy Group’s motto is “Be different, do good,” and it extends beyond business. Christine and her team are active in serving their communities, both through volunteering and philanthropic support. “I’ve always believed in being different and doing good for others. My team and my business are built around these concepts. Whether assisting clients through difficult life events, celebrating with them or assisting them in making good financial decisions in real estate, I invest in their lives to enrich them and make our processes as smooth and stress-free as possible. I run my team the same way - usually through my heart first and then backing it up with business sense and practicality.”

Christine was born in Newark, Delaware, and raised in Elkton, Maryland. 14 years ago, she moved to Dagsboro where she still resides. For years, she focused on raising her kids, Lauren (now age 25) and Ryan (now 24). But once her kids got older and gained more independence, Christine looked to start a new chapter. “I always say, the universe and God speak very loudly sometimes, and sometimes they have to speak a little even louder to me…Three times in two weeks I had people tell me I needed to get into real estate, and one of them happened to own his own real estate company. So I was very blessed to have been given that guidance. It [wasn’t] even on the radar for me.” Christine was licensed in 2015 and quickly transitioned from being an individual agent to forming a team. “I always jokingly say I started a team by accident. I had been in corporate America for a long time. So I always had a team…That’s one of the things I missed being a solo agent; even though you have your brokerage and you have people around you, it’s not quite the same vibe…I got so busy, and I was so blessed with so much business, that I was imploding…And my husband, very gently speaking to me one morning, said, ‘You need to get an assistant.’” The universe once again intervened. It turned out, a neighbor was looking for an opportunity and had a diverse skillset that aligned with exactly what Christine needed. Kayla has since moved on, but Christine credits her with making the foundation of what eventually became The Real McCoy Group a reality. The team grew from there, and today includes 12 agents licensed in both Maryland and Delaware, including Christine’s son Ryan. Christine says her husband, Michael, was crucial in making this all possible. “The unwavering support of my husband [has been critical] throughout the growth of my business! He has been my biggest cheerleader – often believing in me more than I did…He also was my business ear behind the scenes and kept our finances rolling through difficult times.” Christine’s resilience is another huge part of her success and is a mindset she encourages on her team. “If something goes wrong …you have a two-hour pity party and then get back on the phone…It’s a new day. [You’ve] learned something from whatever happened. Get up and solve the problem.” The McCoy Group’s culture – which centers on both achievement and on treating both team members and clients like family – enables them to provide a “boutique-y” experience. They look at the “full picture” behind what is driving the client – whether that’s buying their first home or difficult life situation – and tailoring each experience, ensuring that the client’s needs and best interest are at the heart of the interaction. But Christine isn’t all work and no play – in fact, she says keeping a balance is key to success in the industry. “I love to work. But…I can get too far down that pathway. [It’s important to] look up and look at your life and appreciate what you have outside of work.” She enjoys golfing with her family and women’s group, spending time with her German Shepherds, Owen and Josie, and indulging in non-work-related reading.